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The advertising world is constantly changing. What worked last year might not deliver results this year. To excel, advertisers must remain informed with the latest trends. One trend is the increase of bite-sized video content. Platforms like TikTok and Instagram Reels have demonstrated that consumers are eager for attention-grabbing content. Another trend is the focus on transparency. Consumers are aware and can easily see through forced marketing. To succeed, brands need to connect with consumers on a human level.
- Moreover
- mobile advertising
- growing in popularity